Written by Karleen Andrews, Western Region Microenterprise Specialist
We are excited to announce the winners of its marketing mini-grant competition for small businesses in Androscoggin, Franklin, and Oxford counties! The mini-marketing grant for May 2017 was shared between two businesses. They are Needless, Co of Lewiston and Sew Crazy of Wilton, Maine. The funds from the New Ventures Maine Marketing Mini-Grant will be used towards elements of the marketing plan for both businesses.
Needless Co. is owned and operated by Rance and Phoebe Pope. Founded in 2015, they produce handcrafted, fine leather goods. They manufacture their products in an old mill in Lewiston. Their philosophy is to create well-made, responsibly sourced quality goods. They sell their products online at needless.co and at the Hive Artisan Co-op in Lewiston. The funds from the marketing mini-grant will be used to raise brand awareness through a Facebook and Instagram ad campaign.
Sew Crazy is owned and operated by Katie Medina. She creates unique and customized quilts made from memorable and favorite t-shirts from her customers. She has sold exclusively online for five years. Her goal is to have a stronger business presence in her local community and to increase local, direct sales. The funds from the marketing mini-grant will be used to raise brand awareness through production and distribution of brochures, and sponsorship of local community events.
These awardees were selected from a strong group of applicants throughout the western Maine regions. Criteria for the contest included gross revenue criteria and having five or fewer employees. New Ventures Maine is thankful for a partnership with Norway Savings Bank to provide funding support for this mini-grant.