EMPOWER by GoDaddy in partnership with the Association for Enterprise Opportunity (AEO)
Work online at your own pace in this self-guided course. The following topics are covered:
- Online Marketing 101: branding and your domain name
- Evaluating Your Business 101: understand your business to create a solid digital marketing strategy
- Digital Identity and Content Creation: craft your website messaging so customers can find your business
- Building a Website: develop the skills to understand, build, and manage your website
- E-Commerce 101: create your online store
- Getting Found-Search Engine Optimization: improve and update your website content to be more searchable
- Power of Social Media: create shareable and relevant social media content and connect with customers
- Email Marketing: create relevant content and reach more customers through email marketing
The goal of this course is to give you the skills, knowledge, and confidence to create a compelling web presence. The course is targeted at established businesses and requires the use of an internet-accessible device.
By completing at least three modules, you qualify for free access to products, services, and support through GoDaddy. This course utilizes the Thinkific platform.