Written by Jenn Dobransky, Midcoast Microenterprise Specialist The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring I am in good company when I emphasize how important it is to create a solid brand in your small business. In a nutshell, this means taking the time to think about the image you want to present to the marketplace. Do the market research to find, attract, and …
